In a day and age when traditional media has lost its influence on today’s Youth, personal experiences with brands have become paramount. Therefore, we are big believers in peer-to-peer marketing and spend a lot of time building brand experiences that will influence consideration... the types of experiences that engage people on their terms and manufacture a positive, lasting brand memory.
We’re not fans of slapping banners on an existing event property and calling that experiential marketing. Rather, our executions have historically included one-off display experiences, mobile tours, campus tours and a variety of guerilla-based activations. All of this is wrapped up with measurement and KPI’s in mind to drive CRM, store traffic and handraisers.