Featured Project
Well placed product and brand integrations is a non-traditional method to borrow credibility as well as increase consideration. Watch Rihanna rock the new 4 Door Jeep Wrangler in a recent music video.
Influencer Marketing (Non-Traditional)
Some of the most memorable and powerful executions we've created have had little to do with traditional media, and more to do with a creative way to deliver a relevant message. Cutting through advertising noise has never been a problem for The Armory.
Fortunately, our relationships stretch deep into the entertainment business leaving one degree of separation between us and most athletes, musicians, and opinion leaders. And although Gen Y is extremely skeptical to the blatant endorsement, a strategically well-crafted execution has been known to perform better than a primetime TV spot. The Armory has been on the forefront of intelligent product integration and maintains relationships with both artist and network to generate a powerful outcome that is measureable.
